2024 Rental Trends – What Landlords Need to Know

Rental growth in London slowed slightly in early 2024 – but demand continues to outpace supply. Ernest-Brooks International data shows particular resilience in 1 and 2 bed properties in well connected locations – with Canary Wharf, White City and Stratford remaining top performers.

Tenants have become more cost conscious, with budgets under pressure from inflation and higher bills. As a result – furnished units, bills-inclusive options and energy efficient homes are letting fastest. Ernest-Brooks International is encouraging landlords to upgrade EPC ratings and consider smart home tech to boost appeal.

The Renters Reform Bill – likely to be phased in late 2024 – will shift the landscape for ASTs. Landlords should seek guidance now on Section 21 changes, revised notice periods and mandatory registration requirements.

Our London property market management division is also seeing rising tenant expectations on response times and maintenance – making professional management a key differentiator. In an evolving market, landlords need expert partners.

Ernest-Brooks International remains at the forefront of rental strategy – advising investors, institutional landlords and private clients on optimising returns while maintaining full legal compliance.