Why Isn’t My Home Selling? Brutally Honest Reasons Sellers Need to Hear

Selling a home in today’s market can feel like a waiting game – but if weeks are passing without viewings, feedback, or offers, there’s usually a clear reason why. As featured in IFA Magazine, the team at Ernest Brooks International share eight of the most common – and avoidable – reasons properties aren’t shifting.

1. It’s overpriced
Sellers often price based on emotion, not data. But buyers today are savvy – they know the comparables. If your home is even 5–10% too high, it may never be shortlisted.

2. Your photos are letting it down
Dark, grainy, or poorly composed images put buyers off instantly. Great photography isn’t a luxury – it’s essential in a visual-first market.

3. The listing lacks detail or energy
A listing that just says “two-bedroom flat in good location” won’t inspire action. Your home needs personality, story, and clear benefits.

4. You’re only listed on one portal
Limiting exposure slows momentum. High-performing agents list across all major portals and market internationally – especially in prime London.

5. You’ve chosen the wrong agent
An unresponsive or passive agent costs you time and money. You need someone who knows your area, your buyer profile, and how to close.

6. The home feels tired or unloved
Scuffed paint, dated fittings or clutter can all impact perception. Minor upgrades and a fresh presentation can make a huge difference.

7. Timing is against you
Launching over a bank holiday, during elections, or school breaks can suppress activity. Your timing strategy needs to be aligned with buyer behaviour.

8. You’re not listening to feedback
If multiple viewers highlight the same issue – whether layout, smell, or price – it’s time to take action. Ignoring feedback delays your sale.

At Ernest Brooks International, we don’t just list homes – we actively manage every stage of the sale. From staging advice to pricing strategy, we help our sellers reposition listings and re-engage the market to deliver results.

If your home isn’t attracting offers, get in touch for a free marketing audit and honest pricing review. Let us show you what proactive selling really looks like.

Read the full IFA Magazine article here.