Get a free valuation - contact one of our consultants by clicking here or by calling us on 0203 621 8881

Call us on 0203 621 8881

Step-By-Step Guide

Whether you wish to sell your off-plan investments or put your home on the market, there is a lot to consider. We devised the Ernest-Brooks International Seller’s Guide to help make the process of selling your property both easy and hassle-free.

To ensure you get the best return on your investment or home, here are the steps to follow:

Achieve Full Market Value

Before you put your London property up for sale, it is vital that you know its true value. This will help you attract more viewers and get more offers. This in turn will help you get the best possible price for your property. 

The process of finding out the value of your property can be long and drawn out. Indeed, it is never simply enough to look at the sale prices of other homes in the area, there are many other factors that we consider when providing you with an achievable price such as wider market fluctuations, the unique features of your home and more. The process of valuing off-plan property is even more complex.

As expert property brokers, we use our vast knowledge of London real estate to help you get the most from your investment. With Ernest-Brooks International, your assets are in safe hands. 

We can advise and support you with the key elements; Price, Presentation and Expose. To achieve full market value on the sale of your property, please call us on 0203 621 8881, or fill in our enquiry form.

Find The Right Solicitor

Finding a good solicitor is vital to the success of your sale - property law as a whole is very complex. As a result, hiring the right solicitor could save you a great deal of time and money. 

Here at Ernest-Brooks International, we boast a long list of industry contacts across London. Whether you are selling residential homes or off-plan investments, we are here to help you find the perfect solicitor for your needs.  

The legal professionals we recommend will share our commitment to helping you get the highest possible return on your investment. Upon request, we can broker all solicitors’ fees to help ensure you get the best deal.

Capture Your Property At Its Finest

When selling your property, it is important to show it at its finest. We help you create a great first impression, whether you are selling off-plan or residential property.

Presenting Off-Plan Property

Many off-plan descriptions tend to be a little vague. By contrast, we create compelling off-plan descriptions that stand apart from your competition. We do this by highlighting key information to make your off-plan investments more attractive to buyers.  

Presenting Your Home

Before putting your property on the market, take advantage of our professional cleaning and maintenance service.

Our cleaning team will make sure your property is spotless. They will also remove clutter to create a feeling of space. This will help to make your home more attractive to buyers and allow you to increase your asking price. Study's show 82% of buyers make a decision within 7 seconds of viewing online images or entering a property, lets make this vital moment count!

Our in-house photographers work to capture your property at its finest. At every stage, we do our utmost to attract a host of would-be investors to your property. 


Reach Millions Of Potential Buyers

We use a wide range of media and promotions to give your property the best possible exposure. Online advertising gives you the chance to reach millions of potential buyers across the globe. We don’t stop there at Ernest Brooks, we host quarterly seminars at our international offices in Singapore and Malaysia, enabling buyers and investors to look over our portfolios whilst understanding the buying and investing processes of the UK market.

We take full advantage of not only the internet but our international exposure. We advertise on sites like Zoopla, PrimeLocation, and Rightmove, as well as our own website, and social media. This helps us to entice and engage an even larger audience on your behalf.

We also create listings in an array of international newspapers and on billboards to expand your reach even further. Meanwhile, our office's in Singapore and Malaysia gives you access to a wealth of potential buyers in the Middle-East servicing multiple time zones.

Flexible Viewings

Our offices are open from 8am to 8pm from Monday to Friday, and 9am to 6pm on weekends. Yet we know that your potential buyers may be busy. With this in mind, we do our utmost to arrange viewings on days and times that are most convenient for them. 

This helps increase interest in your property. This in turn allows us to sell your property quickly and with ease. 

Before conducting any viewings, we take time to learn as much about your property and its location as we can. This allows us to answer any questions in ways which highlight its most striking features.

When You Receive An Offer

When a potential buyer makes an offer, we will notify you straight away, both verbally and in writing. We will also take you through the terms of their offer.

Before you enter into any agreement, we will make sure that the buyer has the means to go forward. 

When You Accept An Offer

When you accept an offer from your buyer, we will start the process by drawing up a memorandum of sale. We will then write and send out letters to all parties to confirm the price and terms of the deal. 

If you did not ask us to refer you to a solicitor, you must provide us with their details. We will then instruct your solicitor to draft the contract and send a copy to the buyer’s solicitor. 

Both legal teams must then work to settle any issues and answer any questions. Such enquiries could relate to the mortgage offer, or evidence of title. They could even refer to fixtures and fittings that either party wishes to include in the sale.

It is important to settle any issues before exchanging contracts, as this is the point at which the sale becomes legally-binding.

Exchanging Contracts

The exchange of contracts occurs when you and the buyer confirm different aspects of the deal (described above). 

After both parties sign the contract, the buyer’s solicitor will pay their deposit. This is usually 10% of the total purchase price, yet this may vary according to the terms and nature of the sale. You and the buyer must then agree on the completion date.

Completing Your Sale

To complete the sale of your property, the buyer must pay the residual balance of the agreed fee.

Once the remaining funds appear in your account and your solicitor confirms this, we will hand over the keys to the new owner. 

You have now sold your property - well done on a successful sale!

Free valuation Call us for further information about selling or letting your property on 0203 621 8881

'Very helpful, thorough, competent and extremely professional property consultants. Big thanks to Jason Ung who was my designated go-to guy for all my queries. Hassle-free and very coordinated as far as processes are concerned. Would recommend them to everyone'

Mr Aziz

View more

'I feel externally lucky to have met with Elliot Rainbow from Ernest-Brooks, he is prompt efficient and reliable. I have now recentaly sold two flats with him both in the Stratford area of London which was investment purchase.'

Mr Pierre

View more

'Fantastic service from Jack Wylie, Canary Wharf. Not only was Jack very accommodating when arranging viewings at very short notice, but he has since gone out of his way to provide assistance outside of typical working hours. Jack’s continuing help up to and beyond the point of agreeing a sale has been both incredibly helpful and greatly appreciated. Thoroughly recommended!'

M Holloway

View more

'Would highly recommend Will for all of your property needs! He took me to view a couple of properties in Stratford and Canary Wharf. He was extremely professional and his knowledge was second to none. He gave excellent investment advice and answered all of my questions! Thanks Will!'

L Rex

View more

'Great estate agents providing reassurnace and quality service every step of the way. Over the course of the sale of my property which became challenging at points Kieran and Elliot proved time and time again to be the best local agent in the area. Me and my partner will be definitely recommending Ernest - Brooks in the future.'

S Moose

View more

'Mark Ross was amazing through the whole process of buying an apartment. He kept me informed at all times what was happening and pushed on my behalf to the mortgage advisors and solicitors. Definitely recommend going through Mark on a purchase.'

K Tailer

View more

'Ernest-Brooks is a very professional company. We really had a great issue with selling our off-plan apartment and time was running and because of Elliot in Ernest Brooks, they managed to find the buyer in time and saved our 100k advance payment investment. Well done Elliot. Many thanks and will always remember you and your professional attitude. Cheers'

H Younus

View more

'Mr Wylie I I really appreciate your efforts and wish if you could communicate my heartfelt gratitude to Mr. Rainbow and Mr. Rutkowski as well'

Mr Singh

View more